Something big is brewing in the ATG camp, and theyโve turned the reveal of their mysterious new home into one massive festival treasure hunt.
Before the organisers officially announce their new location next week, fans are being challenged to work out exactly where the festival is heading โ right down to the spot where the main stage pit will eventually stand.
And the prize?
Only a pair of ATG tickets for life.
Yes, mun. Tickets. For. Life. ๐ค๐๏ธ
That means years of riffs, questionable campsite breakfasts, muddy boots, sore necks and yelling along to bands without having to worry about buying another festival ticket.
Not bad for a bit of map-staring and a ยฃ2 charitable donation, is it?
๐ต๏ธ Can You Find ATGโs New Festival Site?
ATG has confirmed that its new home will be officially revealed next week, but before the announcement lands, the organisers are inviting festival fans to take part in a giant location-guessing competition.
Entrants need to study the clues, investigate potential locations and submit their guess using what3words.
This isnโt simply about naming the nearest town, county or field next to a suspiciously large car park.
The winning entry will be the person who guesses closest to the exact point ATG designates as the location of the main stage pit.
Thatโs some serious festival precision.
Youโre not looking for the general postcode. Youโre effectively trying to predict where thousands of rock and metal fans will eventually be standing, sweating, singing and losing their minds when the headline band drops the opening riff.
Proper job. ๐ธ
๐ท How Much Does It Cost to Enter?
Each guess costs a suggested donation of ยฃ2, with the money being raised for a local charity situated near ATGโs mysterious new home.
The organisers have not revealed the charity yet because its identity could potentially give away the location.
Sneaky.
Once youโve donated, youโll need to visit the entry form linked through the JustGiving page and submit your what3words guess.
The number of guesses you can make depends on how much you donate:
- ยฃ2 donation โ one guess
- ยฃ10 donation โ five guesses
- ยฃ20 donation โ ten guesses
There is no stated upper limit on the number of entries, meaning the dedicated map detectives among you can submit multiple guesses โ provided the donations match the number of entries.
ATG will be checking the guesses against the donations to make sure every entry is valid.
So donโt chuck fifty pins across the map after donating two quid and expect nobody to notice, butt. ๐
โค๏ธ Raising Money for a Local Charity
The competition is not just about winning an enormous festival prize.
Every valid entry helps raise money for a charity located near ATGโs future home.
The charityโs name is being kept under wraps until the official announcement because revealing it now could provide a major clue about where the new site is located.
That adds another layer to the mystery.
Wherever ATG is heading, the fundraising campaign means the festival is already supporting its future local community before the first stage has been built, the first tent has been pitched or the first warm festival pint has been poured.
That deserves a massive pair of horns in the air. ๐คโค๏ธ
๐๏ธ What Exactly Are โTickets for Lifeโ?
The winner will receive a pair of ATG tickets for life, which is the sort of prize that could transform one lucky guess into years of festival memories.
No annual ticket panic.
No desperately refreshing the ticket page.
No convincing yourself that beans on toast for three weeks is a sensible financial plan because the early-bird sale has just opened.
Instead, the winner and their chosen festival partner could potentially have their ATG entry sorted year after year.
For any regular festival-goer, that is an absolutely colossal prize.
Itโs basically the golden ticket โ only with louder guitars, more black T-shirts and significantly more people asking whether anybody has remembered the tent pegs.
๐บ๏ธ What Is What3words?
What3words is a location system that divides the world into small squares, with each square identified using a unique combination of three words.
Rather than submitting a vague description such as โthe field behind the pub near the roundaboutโ, entrants can provide a specific three-word location.
That allows ATG to compare every submitted guess and determine which person came closest to the designated main stage pit.
It also means this competition could get extremely close.
Two people might guess the correct festival site, but the winner could ultimately be decided by who places their pin nearest to the future pit area.
So choose wisely, festival detectives.
One square could be the difference between winning tickets for life and discovering youโve successfully located the portable toilets.
๐ Where Could ATG Be Moving?
Naturally, the announcement has already sent fans into full detective mode.
People will be examining maps, studying transport links, looking at nearby charities and investigating every large patch of grass capable of holding a festival.
Potential clues could include:
- Large outdoor event spaces
- Existing festival or agricultural sites
- Suitable road and public transport connections
- Nearby towns with accommodation
- Land capable of supporting camping and parking
- Local charities ATG may wish to support
Of course, the new location could be somewhere completely unexpected.
The organisers may have found a hidden gem that has never hosted a major rock event before, or they could be preparing to breathe new life into an established venue.
Until the reveal, itโs all rumours, theories and extremely intense Google Maps sessions.
Somewhere out there is a field that has no idea itโs about to be invaded by riffs, battle jackets, inflatable nonsense and a small army of festival campers.
๐ข When Will ATG Reveal the New Home?
ATG has said that the new site, the supported charity and the competition winner will all be announced next week.
That means fans only have a limited window to get their donations and guesses submitted before the mystery is finally solved.
Once the announcement arrives, we should learn much more about the festivalโs next chapter, including exactly where the event is heading and what the move means for future editions.
Until then, the location remains one of the biggest mysteries in the UK festival scene.
๐ธ How to Enter the ATG Location Competition
To take part:
- Visit ATGโs JustGiving crowdfunding page.
- Donate based on the number of guesses you want to submit.
- Follow the link to the official entry form.
- Enter your chosen what3words location or locations.
- Wait for the official reveal and see how close you came.
The suggested donation is ยฃ2 per entry, and all guesses will be checked against the donations received.
Remember, the winning guess will be the one closest to the exact location chosen for the future main stage pit.
๐ค The Riff Report Verdict
This is a brilliant way to announce a festivalโs new chapter.
It gives fans something fun to investigate, raises money for a worthwhile local cause and offers one hell of a prize in return.
The idea of pinpointing the future main stage pit adds a proper treasure-hunt feel to the competition. Somewhere on that map is the spot where the crowd will eventually gather, the lights will drop and the first enormous riff will shake the new site.
One lucky fan might find it before anybody else.
So crack open the maps, gather your festival crew and start hunting for ATGโs new home.
Just remember: keep your best guess quiet until youโve submitted it.
You donโt want your mate nicking your location, winning tickets for life and then asking somebody else to go with them.
That would be grounds for immediate removal from the group chat, mun. ๐ค๐ฅ
๐๏ธ Competition Details
Prize: Two ATG tickets for life
Entry donation: ยฃ2 per guess
Location format: What3words
Winning entry: The guess closest to the designated main stage pit
Cause: A local charity near ATGโs new home
Announcement: New location, charity and winner revealed next week
Where do you reckon ATG is heading? Let us know your theories in the comments โ but maybe submit your official guess first! ๐ธ๐บ๏ธ๐ฅ
