Pop met metal, the BRIT Awards went completely off the rails, and millions of viewers were introduced to the sound of a breakdown whether they liked it or not. ๐ค๐บ
Back in 2022, Bring Me The Horizon walked onto one of British musicโs biggest stages alongside Ed Sheeran and transformed his chart-topping single โBad Habitsโ into a snarling, riff-loaded monster. ๐ฉธโก
It was loud. ๐
It was theatrical. ๐ญ
It was gloriously unexpected. ๐ฅ
And four years later, metal fans are still arguing about it. ๐ฟ๐คฌ
Was it a groundbreaking crossover that kicked down the walls between genres? Or was it the moment heavy music got a little too friendly with the mainstream?
Either way, nobody forgot it. ๐
๐คฏ A Collaboration Nobody Saw Coming
Ed Sheeran and Bring Me The Horizon sharing a stage sounded like the sort of musical pairing somebody might suggest after three pints and a particularly adventurous Spotify shuffle. ๐บ๐ง
On one side, you had one of the biggest pop stars on the planet. ๐๐ค
On the other, you had a Sheffield band whose career had taken them from chaotic deathcore beginnings to becoming one of the most ambitious and unpredictable names in modern rock. ๐ค๐ฅ
It should not have worked.
Then Bring Me The Horizon plugged in. โก๐ธ
The familiar pop arrangement of Bad Habits was ripped apart and rebuilt with thunderous drums, distorted guitars and the kind of crushing energy usually reserved for festival pits rather than primetime television. ๐ฅ๐ฃ
Oli Sykes brought the screams. Ed Sheeran held his ground. The BRIT Awards suddenly felt like somebody had accidentally booked Download Festival for the evening. ๐ค๐๏ธ
Proper job. ๐
๐ฅ The BRIT Awards Got Heavy
The performance did not settle for simply placing a few guitars behind a pop song and calling it metal.
Bring Me The Horizon attacked the track. ๐ฉธโ๏ธ
The stage was packed with theatrical dancers, gothic costumes, performers emerging from boxes and aerial movement unfolding above the musicians. It looked like a twisted nightclub, a horror production and an arena metal concert had all collided at once. ๐ฆ๐ญ๐ฅ
Meanwhile, Oli Sykes prowled across the stage as the song shifted from glossy radio pop into something darker, heavier and considerably more dangerous. ๐๐ค
For a few chaotic minutes, millions of viewers were confronted by screaming vocals and chugging guitars during one of Britainโs biggest mainstream music broadcasts. ๐บ๐ฅ
You could almost hear the nationโs living rooms asking the same question:
โWhat on earth is happening?โ ๐๐ค
๐ค Ed Sheeran Refused to Play It Safe
One of the reasons the collaboration worked was that Ed Sheeran did not appear to treat Bring Me The Horizon as a novelty act.
He committed to the performance. ๐ช๐ฅ
There was no awkward attempt to keep things clean, polite or radio-friendly. Sheeran stood in the middle of the noise and delivered the song as the band detonated around him. ๐ฃ๐ถ
It also reminded viewers that his musical background and tastes extend far beyond acoustic pop.
Sheeran has never been afraid to collaborate outside his usual lane, but performing alongside BMTH on the BRIT Awards stage was still a major gamble. ๐ฒโก
This was not some hidden bonus track quietly released for curious fans.
This was a full-scale metal takeover on live television. ๐ดโโ ๏ธ๐บ
๐ฟ Metal Fans Immediately Started Fighting
Naturally, the internet handled the performance with all the calm maturity you would expect. ๐๐ฅ
Some fans thought it was brilliant. ๐ค
Others treated it as if Bring Me The Horizon had personally broken into their homes and replaced every metal album with an Ed Sheeran record. ๐ฟ๐จ
The usual accusations appeared almost immediately.
โSell-outs.โ
โNot metal.โ
โMainstream rubbish.โ
You know the drill, butt. ๐๐
But those reactions ignored something important: Bring Me The Horizon had already spent years tearing apart the traditional rulebook. ๐๐ฅ
This was a band that had moved through deathcore, metalcore, alternative rock, electronic music, pop and industrial influences without ever staying in one place for long.
Experimentation was not a sudden betrayal.
It had become part of their identity. ๐ค
๐ง Bring Me The Horizon Have Never Respected Genre Boundaries
BMTHโs ability to evolve has always divided opinion.
Some listeners still want the band to sound exactly as they did during their earliest years. Others have followed them precisely because nobody knows what their next release will sound like. ๐ถโ
Their catalogue has included savage breakdowns, emotional rock anthems, electronic experimentation, orchestral arrangements and enormous pop hooks. ๐ป๐ป๐ธ
They have worked with artists from across the musical spectrum and repeatedly found ways to make those collaborations feel recognisably theirs.
The Ed Sheeran performance was not the band abandoning heavy music.
It was the band dragging heavy music into a room where it was not traditionally invited. ๐ช๐ฅ
And they did not wipe their boots at the door. ๐ฅพ๐ฅ
๐ง Did It Introduce Pop Fans to Metal?
One of the biggest arguments in favour of the performance is simple: it exposed a massive mainstream audience to heavy music. ๐ข๐ค
There were undoubtedly viewers who had never listened to Bring Me The Horizon before that evening.
Some probably hated every second. ๐ฌ
Others may have gone searching for the band afterwards, discovered tracks like Can You Feel My Heart, Throne, Shadow Moses or Drown, and fallen straight down the rabbit hole. ๐๐ณ๏ธ
That matters.
Heavy music does not grow by keeping the gates locked and shouting at anybody who wanders too close. ๐ซ๐
It grows through discovery. ๐ฑ๐ธ
Sometimes that discovery happens through an older siblingโs CD collection. Sometimes it happens at a festival. Sometimes it happens because Ed Sheeran suddenly appears on television while Oli Sykes screams beside him. ๐๐ฅ
There are stranger routes into metal.
๐ค The Meaningless โSell-Outโ Argument
The phrase โselling outโ has been thrown at rock and metal artists for decades.
Sign to a major label? Sell-out.
Write a catchy chorus? Sell-out.
Appear on television? Sell-out.
Collaborate with somebody popular? Absolutely unforgivable. ๐
Yet Bring Me The Horizon did not soften themselves for the BRIT Awards.
They made Bad Habits heavier. ๐ช๐ธ
They inserted their own personality into one of the biggest pop songs of the era and performed it with confidence in front of an audience far beyond their usual fanbase.
That is not surrender.
That is infiltration. ๐ฅท๐ฅ
๐ A Moment That Changed How Crossover Performances Were Viewed
Cross-genre collaborations were hardly invented in 2022, but this one arrived at the perfect moment.
The barriers between rock, metal, pop, hip-hop and electronic music had already started crumbling. ๐งฑ๐ฅ
Younger audiences were building playlists around mood and energy rather than rigid categories.
One minute they might be listening to a metalcore breakdown. The next, a pop anthem, a rap track or an electronic banger. ๐งโก
The old tribal rules had become increasingly outdated.
Bring Me The Horizon and Ed Sheeran captured that shift in one unforgettable performance.
It was not designed to please everyone.
It was designed to create a moment.
And it absolutely did. ๐ฅ
๐ Why Are People Still Talking About It?
Most awards-show performances vanish from memory almost immediately.
Artists sing the song. The crowd applauds. Somebody wins a trophy. Everybody goes home. ๐๐
This performance had something far more valuable: genuine unpredictability. โก
Nobody knew exactly how it would sound.
Nobody knew how the mainstream audience would react.
Nobody knew whether Ed Sheeran would look completely out of place once Bring Me The Horizon unleashed the heavier arrangement.
That uncertainty gave the performance an edge. ๐ช๐ถ
It felt risky, strange and slightly dangerousโthree qualities mainstream award shows rarely manage to produce. ๐
๐ค The Riff Report Verdict
The Bring Me The Horizon and Ed Sheeran collaboration remains one of the boldest moments in recent British music television. ๐ฌ๐ง๐ฅ
It was ridiculous on paper, explosive in execution and divisive enough to keep people debating it years later.
Most importantly, Bring Me The Horizon did not step into the pop world and quietly behave themselves.
They brought the noise with them. ๐๐ฅ
They took a global pop hit, loaded it with distorted guitars and screams, and reminded millions of viewers that heavy music can still invade the mainstream without losing its teeth. ๐ฆท๐ธ
Was it traditional metal?
Not remotely. ๐
Was it one of the most entertaining and memorable crossover performances of the decade?
Absolutely. ๐ค๐ฅ
Sometimes rules are made to be broken.
Sometimes genre boundaries deserve to be smashed.
And sometimes Ed Sheeran needs a bloody massive breakdown behind him. ๐ฃ๐ค
Did the collaboration prove that metal can thrive on the mainstream stage, or was it a crossover too far? Let us know what you reckon, butt! ๐๐ค
Proudly Welsh. Proudly Loud. Zero Apologies. ๐๐ฅ๐ธ
Michael is the founder, editor, and chief riff wrangler behind The Riff Report, an independent Welsh rock and metal publication built by fans, for fans. With a lifelong passion for loud guitars, unforgettable live shows, and the incredible community that surrounds rock and metal, he created The Riff Report to celebrate everything that makes the scene specialโfrom legendary headline acts and grassroots venues to rising bands that deserve to be heard.
A familiar face at festivals across the UK, Michael spends much of the year covering events including Download Festival, Bloodstock Open Air, Steelhouse Festival, Firevolt, Plumpton Revival, and many more. Whether heโs battling the Welsh weather on a mountainside, surviving a weekend in a muddy campsite, or squeezed against the front barrier with thousands of fellow fans, heโs always searching for the next great story to share.
As editor of The Riff Report, Michael writes festival guides, breaking news, album reviews, gig reviews, interviews, opinion pieces, nostalgia features, and behind-the-scenes stories from across the rock and metal world. His writing combines honest opinions, humour, and a genuine love for live music, bringing readers closer to the bands, festivals, venues, and people that keep the scene alive.
Michael is particularly passionate about supporting independent artists, local venues, charities, and the wider UK rock and metal community. He believes every band deserves a chance to be discovered and every festival has a story worth telling. Through The Riff Report, he aims to shine a spotlight on both the biggest names in rock and the future stars waiting to break through.
When heโs not writing or interviewing artists, youโll probably find him exploring festival campsites, photographing live shows, chatting with fellow fans over a pint, or planning the next road trip in search of more riffs, bigger crowds, and unforgettable moments.
Above all, Michael believes rock and metal are about more than musicโtheyโre about community, friendship, and creating memories that last a lifetime. Thatโs exactly what The Riff Report exists to celebrate.
Proudly Welsh. Proudly Loud. Always chasing the next great riff. ๐ค
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